How does the security of a .cpa domain influence user trust and engagement

A Zero-Trust Environment

The National Institute of Standards and Technology (NIST) is an agency of the United States Department of Commerce whose mission is to promote American innovation and industrial competitiveness. NIST is advocating that all businesses connected to or doing business using the World Wide Web utilize a zero-trust framework to protect business and consumers alike. Zero-trust is needed because fundamentally the World Wide Web was not designed to be secure.

The Case for a TLD (Top-Level Domain)

In recognition of this need top-level domain names are fast becoming a very efficient method for improving trust and security. For example, when you visit a .gov website there is a banner like this:

The security features of a .gov domain directly enhance user trust and engagement for all users visiting the site.  The .cpa domain can do the same for your firm.

.CPA Domain Migration

For our customers and clients: Only licensed CPAs and CPA firms can obtain a .cpa domain after going through a verification process managed by CPA.com, a subsidiary of the AICPA. This restricted access acts as a virtual “blue checkmark”, assuring website visitors and email recipients that they are genuinely interacting with a legitimate CPA professional or firm, not an impersonator or cybercriminal. This upfront verification instills trust and confidence right from the start.

How it works

For our practice and firms: The .cpa registry monitors all .cpa domains for phishing, malware, and other cyber threats, providing an additional layer of security compared to open .com domains. Scammers have a much harder time obtaining .cpa domains to conduct phishing or fraud campaigns at scale. This protects clients from falling victim to fraudulent emails or websites spoofing the firm.

Protection from Cyberthreats

In the thirty-six years since the first introduction of anti-virus software, the advances in cybercriminal technology have driven many changes to networks, servers, and the internet. The cybercriminal industry has grown to where it funds countries and is actively used to impact global events maliciously. As businesses, the need has grown from protecting our assets to protecting the assets of those who we do business with. We are all familiar with the Gramm-Leach-Bliley Act. It is this act plus other factors that led to the creation of .cpa TLD.

Making the Needed Changes

Making this change is much easier when enlisting the support technical experts, like Lead IT Consulting, who will partner with your SEO staff, web designer, and more to ensure that nothing goes awry. For more specifics or to see how we can help either book a free consultation, call or email us. We’ll be happy to discuss how we might help you.

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